What are the benefits of the True Rewards Loyalty Program?

True Rewards is a loyalty program that allows guests to earn points toward incredible rewards and special offers. You begin unlocking rewards as soon as you join the program. You will receive a $10 OFF Welcome Offer just for signing up. For every 150 points you. earn, you receive a $15 reward ($1 spent = 1 point). As a founding loyalty member, will also receive a FREE Wellness Boost with every refresher or alcoholic beverage purchase (one per visit and not to be combined with other offers) every time you dine-in through February 2021. We also send you a free birthday dessert on your birthday and a seasonal starter two times a year. Enjoy other delightful surprises throughout the year, like double points days, insider info and more.

How do I register for the True Rewards Loyalty Program?

There are several simple ways to register:

I was a True Insider member, how do I sign up for the new True Reward Loyalty Program?

There are several simple ways to register:

Simply follow the steps to create an account. Once your registration is complete, any available points or rewards will show up in your new account within 24 – 48 hours. Bonus: you will receive a $10 Welcome Offer at the time of registration!

How do I earn points and rewards?

Earning points and rewards is simple. For everyone one dollar you spend, you will receive one point. For every 150 points you earn, you will receive a $15 Reward. You will earn your first $10 Welcome Reward after you’ve completed your registration. You can earn points when you dine-in and when you order online or use the True Food Kitchen App (App Store | Google Play). You cannot earn points, or redeem rewards on alcohol, gift card, taxes/fees, or gratuity. To view your points balance and any available rewards or offers, you can log into your account.

How do I redeem rewards?

Once you have reached 150 points, you will earn a $15 reward. You can view your available rewards in your account a number of ways: 1) when you dine in (by scanning the QR code at the table and signing into your account); 2) by visiting or 3) at checkout when you order online. Each time you order from True or login to your account (online ordering, or dining in), your available rewards will show at checkout!

Where do I check my account balance?

To view your True Rewards account profile and your current earning progress, available points and rewards, log in here. Please allow up to 24 hours for all points to process and appear in your account. You can also view your available rewards and offers when you dine-in, scan the QR code at the table, login and view your account.

How do I register my account?

Registering for True Rewards is simple. Here’s how: you can register at the table when you dine in the restaurant by scanning the QR code, you can download the True Food Kitchen App (App Store | Google Play), you can go to our website at or you can register when you place your next True Food order online. Verify your email via the verification email that will be sent to you immediately.

I had a reward and now it is not showing in my account even though I did not redeem it.

Please note that rewards have expiration dates of 45 days and other offers have varying expiration dates. If you believe that your reward has disappeared from your account prior to your expiration date, you may contact us online and a member of our team will respond within 24 hours.

Do the rewards and points in my account expire?

The points in your account do not expire, however all rewards and offers do have an expiration date. Expiration dates vary by offer. The $15 reward that you receive with every 150 points earned has an expiration date of 45 days (from the day you earned the reward). Each of our offers and rewards includes the expiration date in the footer of the email you received when notified of your reward.

How do I redeem the FREE Wellness Boost?

As a True Rewards founding loyalty member, you are able to receive a FREE Wellness Boost every time you dine-in (one per visit and not to be combined with other offers) with the purchase of any refresher or alcoholic beverage thru February 2021. This special offer is available in your account, so you will need to click redeem offer at checkout once you’ve ordered – or let your server know that you’d like to redeem this offer when ordering. The free Wellness Boost is available for dine-in only and not available for online ordering.

Are any purchases excluded from earning points, or redeeming rewards?

Points are earned on the purchase of food and non-alcoholic beverages only. Alcoholic beverages, gift cards, retail, and taxes/fees/gratuity are all excluded from earning and redeeming points. Rewards are valid on the purchase of food and non-alcoholic beverages only.

I never received my verification email to verify my registration.

Dependent on the filters on your email settings, it is possible that the verification emails went to you spam and/or junk folder. Please be sure to check there and if you are still not seeing the verification email, you may reach out to us at

I receive emails from True Food Kitchen, but it doesn’t appear that I’m a loyalty member. Is there a difference?

Yes, it is possible for you to receive emails from True Food as a member of our e-club, but this does not mean that you are a registered loyalty member. If you have not registered your account here, then please complete this step to complete your True Rewards registration.

Can I earn points when I pay cash?

Yes, you are able to earn points when you pay cash. After you’ve paid with cash, you will need to email your receipt to customer support to manually load your points to your account.

What do I do if I forgot to log into my account to earn points for an online order?

If you forgot to login to your account at the time of purchase, you will need to reach out to us via our customer support to manually load points to your account. Please note that you will need to provide a copy of your receipt to verify the purchase.

Are my True Rewards valid at Juby True? 

Unfortunately, Juby True (Arizona only) is not a part of the True Rewards program at this time, so you will not be able to earn or redeem points.

Do I get a birthday treat as a True Rewards loyalty member? 

Yes, as True Rewards loyalty member, you will receive a FREE birthday dessert during your birthday month. In order to receive this offer, you must be sure that your account profile is updated with your birthday information.

My True Food Kitchen App is not working properly. What can I do?

If you are having issues with your True Food Kitchen app, you will need to contact guest support through the “FEEDBACK” button within the app. You can expect to receive a reply within 24 hours of your submission.